5th Semester, Laboratory of Agribusiness Management

Marketing of Agricultural Products and Food

Teacher Aggelidou Sofia

Duration Time 13 weeks

Certificate yes

Lessons 0

Course features

Compulsory Course

Credits : 5

RE&D Department

Lecture Hours : 5

Lab Hours : 0

Autumn Semester

Teacher

Aggelidou Sofia

Assistant Professor.

Course Content

Introduction to Agricultural Products and Food Marketing
Analysis of Agricultural Products and Food Marketing planning
Marketing Research
Consumer buying behavior
Market segmentation and product positioning (placement)
Product strategy
Pricing strategy and pricing systems
Price management through futures and options markets
Distribution system strategy
Communication and promotion strategy
Implementation of Agricultural Products and Food Marketing program
Agricultural Products and Food Marketing Result

Course Layout (EN)

Course Layout (EL)