By the end of the course, students should be able to understand the: strategy formulation process within the Greek food sector strategic options for Food and Agricultural Enterprises effectiveness of acquisitions and mergers growth strategies strategy of achieving sustainable competitive advantage importance of strategy implementation critical role of systems, human resources, values and culture in […]

Introduction to Agricultural Products and Food Marketing Analysis of Agricultural Products and Food Marketing planning Marketing Research Consumer buying behavior Market segmentation and product positioning (placement) Product strategy Pricing strategy and pricing systems  Price management through futures and options markets Distribution system strategy Communication and promotion strategy Implementation of Agricultural Products and Food Marketing program […]

Building on the syllabus of Accounting I this course aims at familiarising students of the Department of Agricultural Economics and Development with the methods used to make investment decisions in tangible fixed assets. Students initially acquire a basic knowledge of mathematic techniques applied in investment decisions. Then, they get acquainted with the theory on investment […]