Introduction to Agricultural Products and Food Marketing Analysis of Agricultural Products and Food Marketing planning Marketing Research Consumer buying behavior Market segmentation and product positioning (placement) Product strategy Pricing strategy and pricing systems  Price management through futures and options markets Distribution system strategy Communication and promotion strategy Implementation of Agricultural Products and Food Marketing program […]

Τhe lesson aims at the familiarization of students with the cooperative as an institution as well as with the principles, values, philosophy and practical application of cooperatives and collective forms of entrepreneurship in rural areas. By successfully completing the course students will be able to: Describe, distinguish and explain the fundamental concepts of cooperatives, Explain […]

Morphology, biology, type of injury, ecology and control of insect pests of industrial plants and of the mite and nematode pests of pome fruits, stone fruits, citrus, olives, vines, ornamentals, cereals, industrial plants, field and glasshouse vegetables.

The aim of this course is to help students develop their academic skills. Students continue to work on improving their reading skills and vocabulary, but they work more on how to write short academic texts effectively, report experiments,use and synthesise source materials. The course also aims to help students gain strategies for coping with extended […]

The aim of the course “Pomology” is to familiarize students at both theoretical and practical levels with the characteristics (morphological and physiological), requirements (soil, climatic, etc) and cultivation practices of the main fruit tree species grown in our country. In particular, the theoretical course aims to analyze the following issues: Origin, evolution, and classification of […]

  The course is a continuation of Microeconomic Theory I. The course covers important microeconomic models, such as, the partial equilibrium competitive model, the general equilibrium model and the monopoly, and further examines firms’ behavior in imperfectively competitive markets. Moreover, the course provides a coverage of the basic principles of game theory and explores the […]

On completion of this course the student will be able to: Describe and present the theories of consumption, investment, economic growth and equilibrium in an open economy Employ these theories to define: a) the impact on the levels of total consumption and investment b) the role of expectations in macroeconomics c) the factors that lead […]

  The course is divided into two parts: the theoretical and the practical involving the laboratory work. In the theoretical part of the course the student understands that the target of research is explorative, descriptive and explanatory. At the explorative stage, the target is to help the breaking down of the questions and the preparation […]